When FASHINNOVA LAB fits.

For founders who have a vision, positioning or initial concept but need a structured process to transform it into a coherent and production-ready collection.

We build the operating system for your first collection, from insight to handover.

• ·Market and consumer research
• ·Creative direction
• ·Collection architecture
• ·Design development
• ·Technical documentation
• ·Preparation for production

Research · Creative direction · Design pack · Factory ready

For brands, companies or creative partners that want to launch a focused collection around a specific product category, concept, collaboration, campaign or commercial opportunity.

We compress the full methodology around a single, sharply defined product story.

• ·Opportunity research
• ·Creative narrative
• ·Design development
• ·Colourways and variations
• ·Tech packs
• ·Factory-ready documentation

Research · Creative direction · Design pack · Factory ready

For established brands that need to understand a different market, consumer profile, category or territory before developing a new collection.

We translate market signals into a collection direction your team can execute.

• ·Market overview
• ·Trend analysis
• ·Competitor mapping
• ·Consumer insights
• ·Opportunity areas
• ·Collection recommendations

Research · Creative direction

For brands, designers, buyers or agencies that already have an idea, sketch or approved design but need to translate it into clear technical information for manufacturers.

We turn your approved designs into documentation that factories can produce without ambiguity.

• ·Technical flats
• ·Measurement sheets
• ·Bills of materials
• ·Construction notes
• ·Tech packs
• ·Production-ready files

Factory ready · Originality review

For companies with an existing creative, product or design team that need additional capacity or specialist support at a specific stage of collection development.

We plug into your team as an extension, only for the phase where support is required.

• ·External research
• ·Creative direction
• ·Design development
• ·Technical development
• ·Originality review
• ·Documentation support

Individual modules on demand

For external buyers, sourcing studios, production partners and manufacturing specialists that need a reliable creative and technical development partner before sourcing or production begins.

We act as the creative and technical layer between the brief and the factory floor.

• ·Collection research
• ·Design development
• ·Product definition
• ·Tech packs
• ·Technical documentation
• ·Production handover

Research · Design pack · Factory ready