Check before
you produce.
We review garments, prints and graphics within their visual and market context to identify relevant similarities before development or production.
In fashion,
references are
everywhere.
Inspiration, trends and shared visual codes can make the boundaries between reference and similarity difficult to assess.
Before moving forward, teams may need a clearer understanding of what already exists in the market and where relevant visual similarities may appear.
O-FINN LAB adds an independent layer of context before the next decision is made.
Four steps,
clear findings.
- 01
Submit
Send us the design, garment, print or graphic you want to review.
- 02
Research
We identify relevant existing products and market references.
- 03
Assess
We analyse the level and nature of the similarities identified.
- 04
Decide
You receive clear findings and recommended next steps before moving forward.
A structured
second look.
We analyse the design within its visual and market context to identify relevant similarities, references and areas that may require further attention.
Visual similarity
How close does it look?
Review relevant similarities in silhouette, proportions, details and overall visual language.
Market references
What already exists?
Identify relevant products and references already present in the market.
Distinctive elements
What makes the design recognisable?
Consider the combination of elements that contribute to the design's individual visual identity.
Areas that may require additional attention
Where might additional attention be useful?
Flag visual elements or similarities that may justify further review before moving forward.
Originality
Review Report.
- Relevant market findings
- Similarity assessment
- Distinctive elements identified
- Attention points
- Observations
- Recommended next steps
Originality Review
fits when...
A design feels too close to something you've seen.
You want additional context before developing it further.
Your collection uses strong market references.
You want to understand where relevant visual similarities may exist.
You're about to move into production.
You want an additional review before committing to the next stage.
Your team needs a more objective second look.
You want independent input beyond the creative team's own references.
Before it becomes
a problem.
Originality Review can be used for a single design, selected pieces or an entire collection. It is available as a standalone service or integrated into the O-FINN LAB development process.
Important to know
Originality Review provides visual and market-based input to support creative and product decisions. It does not constitute legal advice, intellectual property clearance or a guarantee of non-infringement. Where potential IP concerns arise, we recommend consulting a qualified legal professional before production or commercialisation.